People with
To Do Good

We organize creative projects for impact. We don’t make any money. We don’t even do this full time. But every project is worth it — to give our industry moments that make the world just a little bit better.

And honestly, it's not just about the work. It's about the for-good community that's been built, and the face lift that each experience offers to the cities we visit and our shared industry. You should join us.

72-Hour Creative Sprints

Sprints that inspire community and give our industry the opportunity to give back using their professional talents. Over 72 hours, we gather the best of a city at some of the world’s most reputable agencies to work on for-good projects together.

Advocacy Projects

Projects that stir hearts and jumpstart action. Our team is chock full of some of the industry’s most passionate people, and the things we care about most bubble to the surface as advocacy projects for creative professionals across the nation to champion.

Agency Services

  • Strategy and positioning
  • Branding and identity
  • Art direction
  • Copywriting
  • Video content
  • Editorial content
  • Interactive design
  • Print design
  • Web design
  • Web development
  • Community development
  • Public art initiatives
  • Campaign development
  • Social media strategy

Partners So Far

  • Ueno
  • BASIC®
  • Anomaly
  • ACE Content
  • Awwwards
  • Funsize
  • Van Holtz Co
  • The Black Sheep Agency
  • Hyperakt
  • Hypergiant
  • McGarrah Jessee
  • NUU Group
  • Primer Grey
  • FutureFactor
  • Upstatement
  • Rooster Teeth
  • Grizzly
  • Current Forward

It takes good people to do good things.

We started this project so we could give back to the world somehow. And yeah — most people want to do good in the world. But sometimes it's hard. It doesn't feel sustainable when you've got a day job and people depending on you. Bills and responsibilities and rent and all that can be overwhelming.

We totally get it. But there are many different ways to do good. And we want to make it as simple as possible for our industry to get good things done. It doesn't have to be complicated. A little bit of good is always worth it. We believe that much.

  • Alex Anderson

    Executive Director (Richmond, Virginia)

    Alex is the co-founder and Executive Director of Good Measure. He is currently a Brand and Innovation Strategist at at Sylvain Labs, a strategy and design consultancy based in New York City. Alex has led research, social impact strategy, brand initiatives, thought leadership, and innovation projects as a strategic partner to brands including Twitter, the NBA, the Obama White House, The Houston Holocaust Museum, American Express, General Motors, The CW Network, FIFA, Concacaf, Colgate-Palmolive, Accenture, and many more.

    Alex is an inaugural member of Civic Nation’s Hope Incubator (inspired by President Obama's call to service) and serves as an advisor to for-good and nonprofit projects around the world, including Yellowbox, Grounded and Classroom Champions. Working alongside The Great Discontent, Alex is the co-host of Homebodies, a series of laid-back conversations with agency and brand leaders that explore the nuance of hope-fueled creativity. And more than anything, he believes that a little bit of good is always worth it.

  • Gabrielle Schaefer

    Communications Lead (New York, New York)

    Gabrielle Schaefer is the Strategy and Communications Director for Good Measure, a pop up agency for good. With a background in brand entertainment, Gabs brings over 10 years of expertise to the organization. She is currently the NY Business Director at ACE Content (MDC Network) and has worked at world class agencies such as Fullscreen, Carrot Creative — a VICE agency, Weber Shandwick and Havas as a strategic client partner on brands including Facebook, Coca-Cola, AT&T, J&J, Unilever, Nestlé and more for both niche activations and award-winning, global campaigns.

    As such, she has launched numerous beta product campaigns and shaped best practices with leading digital platforms. Gabs also has unique experience in shaping agency brands themselves, contributing to new recognition, internal culture programs, partnerships and thought leadership initiatives.

    She controversially credits Kris Jenner for much of her career life lessons. She believes wins should be celebrated and that efficiency brings joy. And, she hopes to spread positivity and encourage humble collaboration in the industry.

  • Nadia Hussain

    Folding Chair Lead (Houston, Texas)

    Nadia is a Digital Design Director who has had the pleasure of working on good projects for good people. Some of her websites have won awards, some of her websites haven't. All of them have brought her so much joy and she hopes to continue to do good work for good people.

  • David Volle

    Project Manager (New York, New York)

    Process driven, with a streak of creativity. David Volle prides himself on being able to adapt to and overcome any challenge put in front of him. By drawing from his 6+ years of project management and process development experience, he is able focus on the bigger picture while allowing the rest of his team to focus on the task at hand.

    Currently, David is a Program Manager at Sylvain Labs, a strategy and design consultancy based in New York City. They help companies realize the potential of their business, products and brands. He has helped lead projects across various industries and with clients including Google, American Express, Hilton, Colgate-Palmolive, and ESPN.

    In his free time, he is a competitive olympic weightlifter and has competed at the national level alongside some of the countries top weightlifters. His family has also been raising and showing Labrador Retrievers for the last 25 years.

  • Henry Ngo

    Logistics Lead (Houston, Texas)

    Henry Ngo is an Art Director & Designer based in Houston, TX. For the last near decade, he has focused on brand identity and development for a variety of industries that include hospitality, industrial, retail, non-profit, e-commerce, and more.

    Henry is currently serving as the President of the AIGA Houston chapter to help build the Houston creative community through a focus on DEI initiatives, community & educational programming, and mentorship. He also dedicates his time to the core team for Good Measure, a pop-up creative agency, as a Logistics Director and Designer.

  • Tres Garner

    Creative Director (Houston, Texas)

    Tres Garner is the co-founder and Creative Director of Good Measure, a pop-up agency for good. He is a Creative Director and Strategic Designer based in Houston, TX and has led creative advertising, digital media initiatives and branding projects across the country for brands including Civic Nation, the Houston Texans, FIFA, Young Life, Elevation Church, and many more.

    Tres leads a niche creative agency in Houston focused on community — driven brands, serves on the board of AIGA Houston, working diligently to develop creative community in the city of Houston. As an artist and illustrator, his work has been featured in various publications, clothing boutiques and artistry projects.

  • Liz Wilson

    Digital Design Lead (Salt Lake City, Utah)

    Liz Wilson is a product designer based in Salt Lake City, Utah. She is a Design Lead at Underbelly, a design and development agency, and serves as the Digital Design Director for Good Measure, a pop-up creative agency for good. Her design experience spans nonprofits and tech alike, but more that anything her passion lies with the helpers — those ambitious for the people around them. She believes in the thoughtful power of design to create connection, share unique perspectives, and empower action.

  • Rodrigo Calderon

    Brand Lead (Valparaíso, Chile / Toronto, Canada)

    Rodrigo Calderon is an accomplished brand builder, who uses his skills as a designer, strategist, and empathic communicator to create meaningful design systems, narratives, and experiences. He’s an enthusiastic advocate of sharing knowledge, resources, and opportunities to make direct and positive impact within the design community – and beyond.

    Rodrigo's career began in San Diego and includes experience working on some of the city's most admired brand and digital teams including BASIC and Grizzly. He's had the opportunity to lead design efforts for large local initiatives, as well as global campaigns. Currently, Rodrigo runs a creative studio called Janitor, that specializes in identity design and strategy, and collaborates with studios and creatives from Canada, Mexico, Chile, and the Netherlands.

    Born in Chile and raised in southern California, Rodrigo values diverse stories and unique perspectives. He believes that good design begins with good listening and that it can connect communities and empower solutions for social change

  • This process reinvigorates our creative industry by infusing humility into craft and allowing ourselves to step back and see our potential to design for humanity on a more often.”

    Matt Faulk, CEO at BASIC

  • We always talk about breaking the rules in our industry, but perhaps forcing a 72-hour environment of talented, versatile strangers aligned on a cause is the most effective way to do so.”

    Ryan Berman, Founder and Author (Courageous)

  • If strangers can collaborate together like this, what else is possible? I leave this weekend, feeling like I’ve been working with everyone for years. What a powerful experience.”

    Gina Asaro-Collura, SVP Creative Director (FCB)


Dream Projects

  1. (01) Fast Fashion

    The fast fashion industry thrives on the promise of cheap and disposable, trendy clothing. But it's killing the world.

  2. (02) Immigration

    It's very simple. Immigrants should be valued not by the contribution, but their humanity.

  3. (03) Environmental Justice

    People who live, work and play in America's most polluted environments are commonly people of color and the poor.

  4. (04) Creative Education

    The creative industry is overwhelmingly white. The expansion and diversification of the creative class is desperately needed.

  5. (05) Wieden + Kennedy

    Do we really need to explain? Please hit us up. Let's do something cool together.

  6. (06) Ava DuVernay

    Ava is one of the few people telling the stories that the world needs to hear.

  7. (07) REI

    Get outside — if more people did it, society would be better off. At least, we think so.

  8. (08) Disney

    The magic of fairy tales, the heroism of superpowers, the constant exploration of imagined worlds. We're into it.

So many crazy talented people have come together to make Good Measure. If you've ever been a part of one of our projects, we consider you part of the team.

See the full list

How Can You Help?

  • Creative Professional

    You are a designer, developer, copywriter, strategist, videographer, motion designer, or a combo of everything.

  • Agency Leader

    You are a decision-maker for a creative, brand, or advertising agency, and want to learn how to collaborate.

  • Brand Creative Leader

    You are a brand-side decision-maker, and want to learn how to collaborate on a project.

  • Nonprofit Organization

    You represent a nonprofit organization, and want to work together as a partner or beneficiary.