Project (000)

We Are

Can engagement with the creative arts — specifically music engagement, visual arts therapy, movement-based creative expression, and creative writing — help to heal trauma and improve health and behavioral outcomes?

Location New York, New York
Partner Agencies
Date 04.13.20
Type Of Project
  • Branding
  • Collateral
  • Website

Project Summary

Statistically, Memphis is a traumatized city. It is ranked as one of the worst cities in the nation for violent crime. The homicide rate is the third highest among the country’s largest cities, one in every 30 black males in Tennessee are incarcerated, and sits at the top of the list for overall poverty and childhood poverty. Memphis is also the place where Dr. Martin Luther King, Jr. was assassinated more than 50 years ago — and these lasting wounds are amplified by increasing violence, racial discrimination and the continued criminalization of poverty.

As artists, musicians, dancers, filmmakers and students, Grounded empowers their community through collaborative expression. Currently working in Memphis neighborhoods within youth detention facilities and local high schools, they inspire youth with artistry and mindfulness techniques that leverage the legacies of Dr. Martin Luther King Jr. and Thich Nhat Hanh. Grounded's shared purpose is to create conscious content that is impactful, meaningful and inspiring, while serving the larger mission of using creativity as a means of connecting and galvanizing communities around important social issues.

  • Media Kit
  • Pitch Deck
  • Posters
  • Social
  • Stationery
  • Swag & Merch
  • Video
  • Web Assets
  • Youth Patterns
  • Strategy
  • Design
  • Copywriting
  • Illustration
  • Production
  • Video
  • Photography
  • Audio
(Friday) 7:00pm — Project Kick Off Ueno and Anomaly
  • Seldom do you come across a group of individuals that come to projects with such humility, maturity and energy. Grateful to have been a part of this.”

    Ruben Sun (Design Lead)


During our sprint together, Grounded received a full toolkit of brand and web design, strategic positioning, copywriting, photo and video, and web development. It also received its name at our Good Measure sprint — as before it was a loose collective of people working towards the same goal. Over 80 people, from as far as St. Louis, Houston, Los Angeles and even Iceland, spent a long weekend in New York creating the brand and assorted assets for Grounded.

  • This project changed my outlook in life. I came there wasn’t expecting much, but in return I gained so much more — including my passion for design back.”

    Karina Tristandy (Participant)


Work in Progress

With six (or so) distinct creative teams, there's always a million things happening simultaneously. Over 72 hours, teams are constantly communicating in order to ensure that decisions are strategically tight and collectively championed.


  • 07:00pm — Welcome to Ueno
  • 08:00pm — Project Kickoff


  • 10:30am — Exploration and Discovery
  • 01:00pm — Content Strategy
  • 09:00pm — Identity Development


  • 11:00am — Asset Production
  • 08:00pm — Final Client Presentation

The Work The Work The Work The Work


Brand Identity

Grounded's identity (and name!) was developed collaboratively with their team of artists, musicians, producers and creatives. It is vibrant and bold — calling back to the rich history of Memphis — but simultaneously projects a bit of scrappy ambition and grassroots fervor.


Brand Application

Leveraging the identity that the team developed for Grounded, an entire system of brand applications were developed that kept in mind things like student participation and overt needs like fundraising for a fresh 501c3 nonprofit.



Designed and developed (basically) over the span of 18 hours, this website is a true testimony to a highly collaborative team and an enthusiastic and helpful client.

Project Press

  • Non-profit Grounded takes shape thanks to 72-hour creative sprint by Good Measure and Ueno

    Read More
A big shout out to our agency partners.
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