Can engagement with the creative arts — specifically music engagement, visual arts therapy, movement-based creative expression, and creative writing — help to heal trauma and improve health and behavioral outcomes?
Statistically, Memphis is a traumatized city. It is ranked as one of the worst cities in the nation for violent crime. The homicide rate is the third highest among the country’s largest cities, one in every 30 black males in Tennessee are incarcerated, and sits at the top of the list for overall poverty and childhood poverty. Memphis is also the place where Dr. Martin Luther King, Jr. was assassinated more than 50 years ago — and these lasting wounds are amplified by increasing violence, racial discrimination and the continued criminalization of poverty.
As artists, musicians, dancers, filmmakers and students, Grounded empowers their community through collaborative expression. Currently working in Memphis neighborhoods within youth detention facilities and local high schools, they inspire youth with artistry and mindfulness techniques that leverage the legacies of Dr. Martin Luther King Jr. and Thich Nhat Hanh. Grounded's shared purpose is to create conscious content that is impactful, meaningful and inspiring, while serving the larger mission of using creativity as a means of connecting and galvanizing communities around important social issues.
Seldom do you come across a group of individuals that come to projects with such humility, maturity and energy. Grateful to have been a part of this.”
Ruben Sun (Design Lead)
During our sprint together, Grounded received a full toolkit of brand and web design, strategic positioning, copywriting, photo and video, and web development. It also received its name at our Good Measure sprint — as before it was a loose collective of people working towards the same goal. Over 80 people, from as far as St. Louis, Houston, Los Angeles and even Iceland, spent a long weekend in New York creating the brand and assorted assets for Grounded.
This project changed my outlook in life. I came there wasn’t expecting much, but in return I gained so much more — including my passion for design back.”
Karina Tristandy (Participant)
With six (or so) distinct creative teams, there's always a million things happening simultaneously. Over 72 hours, teams are constantly communicating in order to ensure that decisions are strategically tight and collectively championed.